FLOEMA GROUP ENTERS THE MARKET OF THE ARAB EMIRATES: SERIES OF EVENTS WITHIN THE PROGRAM OF THE MARCHE WEEK

A series of events organized by Floema Group in collaboration with the Marche Region and the Italian Chamber of Commerce for the United Arab Emirates will begin on 23rd February in order to present the company and inaugurate, with a new showroom, the company's entry into the UAE market.

“Design Connects Functions”: this is the title of the workshop to be held on 23rd and 24th February for the promotion of Floema products during the week dedicated to the Marche Region. The event, held by Floema, will focus on a new idea of ​​innovation that grows together with a new idea of ​​well-being: our company seeks, with its products, "acoustic comfort", a specific psychophysical condition which, through the sound well-being, guarantees a better relationship of the individual with the place and the activity he/she is doing.

The pillar of our company is the Phonotamburato® panel, chosen for the Italian Pavilion in Dubai, as the official partner. In fact, the Phonotamburato, thanks to its fireproof and thermo-insulating properties, absorbs internal noises and isolates external ones, allowing the acoustic well-being necessary to enjoy an immersive experience.

The Floema Panels and Floema Doors divisions were born in our company from this innovative patent: while the former produces finished panels for furniture, doors and boiserie, engaging in environmental sustainability and technological innovation, the latter specializes in high-end doors, designed for different environments and with heat-insulating and sound-insulating or sound-absorbing characteristics according to the request.

It will also be an opportunity to present the Floema Cinova division which produces bedroom collections and furnishing accessories for the sleeping area. Always distinguished by sobriety and elegance, it joined our group in 2019 appropriating a new modern look. All the proposed collections include wardrobes, beds, bed groups and furnishing accessories produced with precious materials and made in Italy.

Finally, to enrich our offer portfolio, we are developing Floema Home and Floema Pro, to make the company the first Italian brand of integral furniture. The design always involved in research and the international objectives have made it possible to open the commissions to the world market so that this February there will be the inauguration of the first Floema showroom in Dubai, where the company intends to offer Italian excellence, alongside tradition manufacturing in the Marche region, the technological momentum in the contemporary world.

The two days will be a moment of meeting and dialogue starting with the presentation of the company and its products in particular at the LOBO & Listone showroom and at the Italian Pavilion, where it will be possible to participate in a guided tour of the acoustic installations made in Floema. 

FLOEMA GROUP E LE SUE COLLABORAZIONI